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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: June 24, 2008 <br />Action Agenda <br />Item No. _~ <br />SUBJECT: Orange Public Transportation Doing Business as The Orange Bus <br />DEPARTMENT: Aging/Transportation PUBLIC HEARING: (Y/N) No <br />ATTACHMENT(S): <br />INFORMATION CONTACT: <br />Jerry Passmore, 245-2009 <br />AI Terry, 245-2008 <br />PURPOSE: To authorize Orange Public Transportation (OPT) to do business as "The Orange <br />Bus" with the re-design of the web site, vehicle color change, and marketing towards this <br />transition. <br />BACKGROUND: Coordinated Agency Transportation was established .by the Orange County <br />Board of Commissioners to serve agency supported residents of rural Orange County. In 1999, <br />Coordinated Agency Transportation changed its name to Orange Public Transportation (OPT) to <br />provide general public as well as human service transportation. With this change the system <br />was recognized as a transit system that was for all rural Orange County residents. The <br />challenge is to prepare a bus seat for the next generation by linking transit solutions between <br />generations that lived through the depression to the generation that requires independence. <br />Transportation agencies will be challenged. to provide a service that will entice others to utilize <br />the service. It is the County's responsibility to provide alternatives to private vehicles to ensure <br />access to all Orange County programs, agencies and general public use. <br />With the transition of Orange Public Transportation (OPT) doing business as "The Orange Bus", <br />the community will have a transit system that is easy to remember, increase visibility, and <br />provide a more general public system to all Orange County residents. "The Orange Bus" will <br />include new vehicle colors (Burnt orange), development of a .new web site (The Orange Bus), <br />and transition all marketing materials to promote general public ridership. <br />With the projected growth in Orange County over the next five years, it is imperative that <br />transportation solutions are in place to accommodate the growth. With this transition, Orange <br />County will be in the forefront offering a mobility choice that is efficient, recognizable, effective, <br />and open to all residents in the County. <br />This marketing image was reviewed and approved by the Transportation Services Board on <br />May 13, 2008. <br />