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7 <br />Attachment C <br />STRATEGIC COMMUNICATIONS PLAN <br />Submitted by Commissioner Alice Gordon - August 26, 2014 (PLAN) <br />and September 2, 2014 (BACKGROUND) <br />BACKGROUND <br />At today's Strategic Communications Plan meeting, the Communications Team <br />requested that the document I sent to the Team on August 26 be included in the agenda <br />materials for the BOCC September 11 work session. Therefore i volunteered to send it <br />again, in order to eliminate the changes in format that were introduced when I sent the <br />document by email. While I was at it, I also added the explanation below which sets <br />the document in context. <br />For the meeting of the Team on August 26, 2014, the group had asked me to fill in the <br />"BOCC as Messenger" communications template with which they were currently <br />working. This template was a work sheet which was to be completed <br />(1) by stating the goal and objectives for the BOCC, and <br />(2) by filling out a 7 x 3 matrix which had the following seven headings: Audience, <br />Message, Tools, Strategy /Delivery, Staffing (Roles), Timeline (Priorities), Evaluation. <br />The three audience categories were Residents, Departments, Employees. (The <br />audience categories were subsequently revised by the Team.) <br />ORANGE COUNTY STRATEGIC COMMUNICATIONS PLAN ( "Plan ") <br />NOTE: The format of this document will utilize the major categories of the <br />communications template, but the presentation will be from top to bottom, <br />instead of left to right. <br />I. OVERALL GOALS AND ROLE OF THE BOCC <br />A. Purpose <br />The purpose of the Board of County Commissioners' Strategic Communications Plan is <br />to promote more effective communication between and among the Board of County <br />Commissioners (BOCC) and the residents of Orange County. Public access to <br />government and freely shared information are cornerstones of the democratic process <br />and thus the plan should simplify access to the Board and to the workings of Orange <br />County government. The plan should also establish guidelines, policies and vehicles for <br />accomplishing the Board's goals for effective communication, including best practices <br />for organizing and executing communication efforts for Orange County government. <br />B. Principles and Goals <br />The Plan should include the following goals/ objectives: <br />Enhance communications between the Board and residents <br />