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Attachment B <br />Strategic Communications Plan DRAFT <br />General Purpose of the Orange County Strategic Communications Plan: <br />To establish a set of guidelines and best practices for organizing and executing communication efforts for Orange County Government. <br />Sub -goals or purposes of the plan: <br />• To get information out to the public (& other audiences) in a clear, transparent, helpful, timely, proactive and consistently professional manner <br />• To establish the role of the Board of County Commissioners <br />• To establish the role of departments /staff /county management <br />• To establish the role of the Public Affairs Office/ Public Information Officer <br />• To establish the way in which government entities receive, process and respond to the public <br />• To develop a protocol for crisis management and the handling of critical or sensitive issues <br />* Note: What we mean by Evaluation <br />Is it working/measuring results/ review process? <br />Maintaining flexibility/ adaptability? <br />