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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: September 11, 2014 <br />Action Agenda <br />Item No. 4 <br />SUBJECT: Update on Strategic Communications Plan (SCP) <br />DEPARTMENT: County Manager PUBLIC HEARING: (Y /N) No <br />ATTACHMENT(S) <br />A) SCP Draft Outline - 9/02/14 <br />B) Template for BOCC Roles - 9/02/14 <br />C) BOCC Goals and Role from <br />Commissioner Gordon - 9/02/14 <br />D) Sample Tools Appendix <br />INFORMATION CONTACT: <br />Cheryl Young, 245 -2307 <br />1 <br />PURPOSE: To receive an update on the work of the Strategic Communications Work Group to <br />develop a proposed Strategic Communications Plan for Orange County. <br />BACKGROUND: At the January 31, 2014 Retreat, the Board discussed the need for an <br />Orange County Strategic Communications Plan. The Board requested that the Manager <br />provide a recommended strategy for a Strategic Communications Plan. <br />A Three Phase approach was recommended by the County Manager to move the process of <br />developing a Strategic Communications Plan toward a successful conclusion. <br />Three Phase Approach <br />Phase One <br />Identify and share with the Board individual department public information strategies. <br />outlining the dedicated resources, communications tools, target audiences and how the <br />department interacts with the Public Affairs Office. <br />Phase Two <br />Rod Visser was engaged to gather internal information by interviewing the Board and <br />County staff and present a summary to the Board. <br />Phase Three <br />Appoint a Strategic Communications Work Group who, with the assistance of Rod Visser, is <br />to draft a Strategic Communications Plan to be presented to the Board in the fall of 2014. <br />