Minutes 04-08-2014 - Laserfiche WebLink

Browse Search

3. State of the Environment 2014/ Environmental Summit Rich Shaw said this will be the 5th edition of the State of the Environment Report. He said this is being developed by the CfE with staff help. He said this will be done next month and unveiled at the environmental summit on May 30tn He said this report will outline the health of the environment with regard to air resources, water resources, and land resources. He said the format of the reports has stayed constant, but there are improvements each time. He said the summit will be held on May 31 from 9:30am-noon at the Maple View Agricultural Environmental Center. 4. Next Steps - Strateqic Communications Plan Chair Jacobs suggested that the Board ask questions about this item to the individual department heads, instead of having a presentation. Michael Talbert said on January 31, 2014 the Board held a Retreat and discussed the need for an Orange County Strategic Communications Plan. He said as he looked at plans he considered three previous failed strategic technology plans, and these were all staff generated plans. He did not think staff could do justice and bring something that would work for the entire Board. He said he put together a three step process that he hopes the Board will like. He said the Manager-appointed Communications Plan Committee met to discuss how the County could move forward with a Strategic Communications Plan and the following questions were raised: 1. What is the role of the Board of County Commissioners in developing a Strategic Communications Plan? 2. What is the purpose of the plan? 3. Is there a need for a communications team approach and, if so, would the appointees to the team be staff, or staff and elected officials? 4. Will the Plan be a county-wide plan or a plan to address communications from the Board of County Commissioners? 5. Where and how does the Public Affairs office fit into the Plan? 6. How do individual County Departments fit into the plan and how would the plan govern the role of each individual department's communications and outreach programs? He said a three phase approach is recommended to move the process of developing a Strategic Communications Plan toward to a successful conclusion. The plan is as follows: Three Phase Approach Phase One Identify and share with the Board Individual department public information strategies. Outlining the dedicated resources, communications tools, target audiences and how the department interacts with the Public Affairs Office. Phase Two Engage Rod Visser or another School of Government professional to gather internal information by interviewing the Board and County staff to present a summary to the Board at a May, 2014 work session. The summary will outline Board of Commissioner's consensus regarding a Strategic Communications Plan, target audiences, communications tools, composition and purpose of a Communications Committee. Phase Three