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M <br />Task Milestone Date <br />1. Media plan research /recommendation for media mix July1,2014 <br />2. Development of Media plan July 1, 2014 <br />3. Create graphic designs for annual publications throughout 2014 -15 <br />4. Provide concepts for special promotions throughout 2014 -15 <br />5. Provide updates to Visitor Bureau Board of Directors throughout 2014 -15 <br />6. Produce or arrange for production of advertising throughout 2014 -15 <br />7. Place and /or arrange placement of media mix throughout 2014 -15 <br />8. Meet w /Orange County Rep on a mutally agreed basis throughout 2014 -15 <br />9. Other services as described in Attachment A "Professional Services Agreement <br />throughout 2014 -15 <br />iii) Should County reasonably determine that Provider has not met the Milestone <br />Dates established in Section 3(a)(ii), County shall notify Provider of the failure to <br />meet the Milestone Date. The County, at its discretion may provide the Provider <br />seven (7) days to cure the breach. County may withhold the accompanying <br />payment without penalty until such time as Provider cures the breach. In the <br />alternative, upon Provider's failure to meet any Milestone Date the County may <br />modify the Milestone Date schedule. Should Provider or its representatives fail to <br />cure the breach within seven (7) days, or fail to reasonably agree to such modified <br />schedule, County may immediately terminate this Agreement in writing, without <br />penalty or incurring further obligation to Provider. This section shall not be <br />interpreted to limit the definition of breach to the failure to meet Milestone Dates. <br />4. Duration of Services <br />a. Term. The term of this Agreement shall be from July 1, 2014 to June 30, 2015. <br />b. Scheduling of Services <br />i) The Provider shall schedule and perform its activities in a timely manner so as to <br />meet the Milestone Dates listed in Section 3. <br />ii) Should the County determine that the Provider is behind schedule, it may require <br />the Provider to expedite and accelerate its efforts, including providing additional <br />resources and working overtime, as necessary, to perform its services in <br />accordance with the approved project schedule at no additional cost to the <br />County. <br />iii) The Commencement Date for the Provider's Basic Services shall be July 1, 2014. <br />5. Compensation <br />a. Compensation for Basic Services. Compensation for Basic Services shall include all <br />compensation due the Provider from the County for all services under this Agreement <br />except reimbursable expenses as specified in section 5(c), below. The maximum amount <br />payable for Basic Services is Four Hundred Fifty Thousand Dollars ($450,000). In the <br />Revised 9/13 3 <br />