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1 <br />ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: September 4, 2014 <br />SUBJECT: Professional Services <br />DEPARTMENT: EDC —Visitors Bureau <br />Action Agenda <br />Item No. 6 -g <br />ent — Tourism Advertising by Clean Design <br />PUBLIC HEARING: (Y /N) No <br />ATTACHMENT(S): INFORMATION CONTACT: <br />Contract with Exhibit A Laurie Paolicelli, 919 - 245 -4322 <br />PURPOSE: To approve a professional services agreement for tourism marketing and <br />advertising with Clean Design. <br />BACKGROUND: At its January 24, 2012 regular meeting, the Board of Commissioners <br />approved the original $350,000 contract between, Clean Design and Orange County, <br />specifically the Chapel Hill /Orange County Visitors Bureau. <br />This proposed agreement is a renewal for 12 months and is in accordance with the Bureau's <br />board of directors' approval of the scope of services that was presented by Clean Design at the <br />May 21, 2014 Visitors Bureau board meeting. The advertising scope includes creative <br />development, on -line marketing and the use of paid advertising in newspaper, magazine and <br />on -line sources. In addition to the consumer and group media plans implemented last year, this <br />agreement will include new initiatives into the LGBT niche market, expanding on -line network <br />sites with audience and keyword targeting, full page ads in Raleigh based, Walter Magazine, <br />and expansion into the Virginia market. <br />FINANCIAL IMPACT: A total of $450,000 in Visitors Bureau funds has been budgeted for <br />2014 -2015 Fiscal Year. <br />RECOMMENDATION(S): The Manager recommends the Board approve and authorize the <br />Chair to sign the proposed agreement, with funding to be encumbered out of 2014 -2015 <br />Visitors Bureau budget. <br />