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35 <br /> 1 <br /> 2 VOTE: UNANIMOUS <br /> 3 <br /> 4 9_ Next Steps - Strategic Communications Plan (9:20-9:35) <br /> 5 The Board considered approving the establishment of a Communications Committee, <br /> 6 comprised of staff designated by the Manager and two Board of Commissioner members <br /> 7 appointed by the Board, for the development of a proposed Strategic Communications Plan for <br /> 8 Orange County; and authorizing the Manager to execute a contract with Rod Visser to work <br /> 9 with the Committee. <br /> 10 Cheryl Young presented this item. She said on January 31, 2014 the Board held a <br /> 11 Retreat and discussed the need for an Orange County Strategic Communications Plan. She <br /> 12 said the Board requested that the Manager provide a recommended strategy for a <br /> 13 Communications Plan. She said on February 27, 2014 a Manager-appointed Communications <br /> 14 Plan Committee met to discuss how the County could move forward with a Strategic <br /> 15 Communications Plan, and it was determined that all of the questions that were identified could <br /> 16 not be sufficiently addressed by staff, without meaningful participation from the Board of County <br /> 17 Commissioners. <br /> 18 She said the following three phase approach was recommended to move the process of <br /> 19 developing a Strategic Communications Plan toward a successful conclusion: <br /> 20 <br /> 21 Three Phase Approach <br /> 22 Phase One <br /> 23 Identify and share with the Board individual department public information strategies <br /> 24 outlining the dedicated resources, communications tools, target audiences and how the <br /> 25 department interacts with the Public Affairs Office. <br /> 26 Phase Two <br /> 27 Rod Visser was engaged to gather internal information by interviewing the Board and <br /> 28 County staff and present a summary to the Board. <br /> 29 Phase Three <br /> 30 With the assistance of Rod Visser, draft a Strategic Communications Plan to be presented <br /> 31 to the Board in the fall of 2014. <br /> 32 <br /> 33 She said the project is now in phase 3, and she reviewed the following information for <br /> 34 next steps, as outlined in the abstract: <br /> 35 <br /> 36 A proposed Agreement with Mr. Visser is attached. As set forth therein under the Scope of <br /> 37 Work, the Contractor will, beginning during the summer break, convene and facilitate a series <br /> 38 of 6-8 anticipated meetings with the County's designated Communications Committee, to be <br /> 39 comprised of an Assistant County Manager, departmental representatives selected by the <br /> 40 County Manager, and two County Commissioners designated by the Board of County <br /> 41 Commissioners. <br /> 42 <br /> 43 FINANCIAL IMPACT: The financial impact of engaging Rod Visser to complete Phase Three is <br /> 44 not to exceed $20,000. A total of$12,800 will be provided from the FY 2013-14 Manager's <br /> 45 Miscellaneous budget and the remainder will be allocated from unexpended funds in the County <br /> 46 Manager's FY 2013-14 budget. <br /> 47 <br /> 48 A motion was made by Commissioner Pelissier, seconded by Commissioner Rich for the <br /> 49 Board to: <br /> 50 1) Establish a Communications Committee comprised of County department <br />