Agenda - 09-04-2014 - 6a - Laserfiche WebLink

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21 1 1. What is the role of the Board of County Commissioners in developing a Strategic 2 Communications Plan? 3 2. What is the purpose of the plan? 4 3. Is there a need for a communications team approach and, if so, would the appointees to the 5 team be staff, or staff and elected officials? 6 4. Will the Plan be a county-wide plan or a plan to address communications from the Board of 7 County Commissioners? 8 5. Where and how does the Public Affairs office fit into the Plan? 9 6. How do individual County Departments fit into the plan and how would the plan govern the 10 role of each individual department's communications and outreach programs? 11 12 He said a three phase approach is recommended to move the process of developing a 13 Strategic Communications Plan toward to a successful conclusion. The plan is as follows: 14 15 Three Phase Approach 16 Phase One 17 Identify and share with the Board Individual department public information strategies. 18 Outlining the dedicated resources, communications tools, target audiences and how the 19 department interacts with the Public Affairs Office. 20 Phase Two 21 Engage Rod Visser or another School of Government professional to gather internal 22 information by interviewing the Board and County staff to present a summary to the Board at a 23 May, 2014 work session. The summary will outline Board of Commissioner's consensus 24 regarding a Strategic Communications Plan, target audiences, communications tools, 25 composition and purpose of a Communications Committee. 26 Phase Three 27 With the assistance of Rod Visser or other School of Government professionals, draft a 28 Strategic Communications Plan to be presented to the Board in September, 2014. 29 Phase One & Two is estimated not to exceed $10,000. 30 31 Chair Jacobs asked if Michael Talbert wants answers to all six questions tonight. 32 Michael Talbert said the initial six questions will probably be answered through the 33 process with Rod Visser. He thinks there are very strong opinions on the Board regarding what 34 the plan could or should be, so coming up with consensus will require someone from the 35 outside. 36 Commissioner Rich said this is a good start. She asked about the different 37 communication plans in each of the departments and asked if there is communication and 38 overlap amongst departments. 39 Michael Talbert said sometimes there is not a lot of coordination, and they are each 40 doing their own thing. 41 Commissioner Rich asked about the use of twitter sharing. 42 Michael Talbert said there have been opportunities for tweets to be re-tweeted, and there 43 has been some intercommunication. 44 Lucinda Munger said this topic had come up at one time, and there was discussion about 45 using each others' twitter feeds to reach a broader audience. She said this has come in to 46 some play. She said her staff is seeking to work on communications on an interdepartmental 47 level in order to understand the initiatives for each department and how to best support each 48 other. She said this kind of sharing is mostly happening on an informal level.