Agenda - 06-03-2008-5b5e - Laserfiche WebLink

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DESIGN SOLUTION ELEVEN (11) as outlined on page thirty-six (36) of the application reading as follows: ~ 'C `The applicant requests a waiver from Section 3.5 Signs and Lighting -Signs -General Criteria of the EDD Design Manual' The EDD Design Manual limits the use of signs within this district to: ® A maximum number of three (3) signs per use, ~ A maximum number of one (1) freestanding sign per use, ® A total square footage limitation of two hundred (200) square feet for all signs located within the development, ® A maximum size limit of seventy-five (75) square feet, and ® A twelve (12) foot limit on sign height The applicant argues that these sign .limitations will not support a development project of this magnitude. STAFF BACKGROUND AND COMM7ENT: The EDD manual, originally adopted in 1994, had more of a focus and conception that the major portions of the various Economic Development districts would be developed as independent small to mid-sized (5-15 acre) independent land uses or single building developments within multiple tenants of the same type of class. This type of development program is shown throughout the EDD Design Manual. The EDD slgnage program was accordingly matched with this scale of development. Two hundred (200) square foot of total sign area translates into the following example: 1. One (1) one hundred (100) square foot monument sign and '2. One (1) one hundred (100) square foot building sign or eight (8) individual wall signs for separate tenants, at fifteen (15) square feet each The EDD sign program did not anticipate a large scale planned development whether a retail or industrial park. Master planning a larger area of property permits a better comprehensively developed multi-phase and multi-building project. One (1) aspect of this master plaiming principle is a master sign program for a larger area of property (in this case 130+ acres) where consistency adds to a better aesthetic and better understood directory of uses. Therefore a change in the sign criteria for amaster-planned PD project is reasonable. One (1) large architectural feature and smaller sign area can identify the unified control master project. The developer offers an alternative approach and staff agrees in part as noted below. As outlined within the application, beginning on page thirty-seven (37) the applicant is proposing: 1. One (1) project identification sign that is fifty (50) feet in height and six hundred (600) square feet in area, 2. A Maximum of eight (8) TenantfDirectory Signs that are fifteen (15) feet in height and have three hundred (300) square feet of sign area each, 40