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22 <br />Page 2 of 3 <br />Patrick Lake <br />are established and maintained. Continuously review, assess and create individualized <br />strategies for improving profitability for selected customer accounts. Implemented <br />evaluation tool to assess and review third -party service providers to better manage <br />expenses related to account management and maintenance, resulting in 12% reduction in <br />expenses associated with servicing accounts. <br />In product development arena, worked as part of the team to identify new product <br />offerings; introducing new markets and market segments [military]. <br />Streamlined specific operations functions to increase productivity, reduce expenses, and <br />upgrade operations capability by introducing technology -based solutions. <br />Decathlon, USA, Wilmington, MA February 2002 - July 2005 <br />Board of Directors /Store Manager <br />Responsible for management of a $6MM P &L for one of the highest- margin Decathlon <br />retail stores, which experienced the highest net profit of all stores. Responsibilities <br />included attending and presenting at corporate headquarters meetings in Lille, France, <br />implementing and managing all aspects of a foreign business model in the United States <br />market. Additional areas of responsibility included developing local and global strategies <br />in the areas of product development, including assessing Decathlon branded product line <br />and determining appropriate product mix for selected products in US market. <br />Directly responsible for logistics, budgeting, and talent management, managing over 50 <br />managers and associates in my store. Also focused on product and sales cycle training, <br />and participated in development of corporate marketing programs. Was the only <br />associate qualified to certify "trainers" in the US for sales and business management <br />programs for the company. <br />Sun Trust Banks Inc, Washington, DC May 1996— December 2001 <br />Private Client Advisor in Wealth Management Group <br />Successfully managed all aspects of the bank's financial relationship with a subset of <br />highest net -worth & politically sensitive individuals. Role included selling clients on <br />individually- managed investment accounts, structuring their portfolios, and selling various <br />financial instruments and financing options. Effectively counseled clients on estate <br />planning & business succession issues, negotiated terms & conditions on lending <br />instruments. Personally responsible for providing an increased interest spread of 200 <br />basis points and 9% fee revenue for the Wealth Management Group. Strong sales focus. <br />Branch Manager <br />Effectively administered the sales & operations of a key branch with deposits in excess of <br />$100 million. Results included exceeding annual revenue goal by 21 % while realizing HR <br />targets for staff development & enrichment (product, sales and customer service training) <br />for all branch employees. Also had additional responsibilities of a company -wide sales <br />trainer. <br />Nathan & Lewis Securities, Baltimore, MD August 1995 —May 1996 <br />Registered Representative <br />Attained portfolio objectives within the client's risk tolerance, liquidity needs & tax <br />implications through effective & timely selling in various security purchases including: <br />stocks; bonds; mutual funds; and options. <br />