Agenda - 05-15-2014 - 5 - Laserfiche WebLink

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M Attachment A Updated 042414 STRATEGIC COMMUNICATIONS PLAN (SCP) BASELINE INTERVIEW QUESTIONS PURPOSE: What do you see as the purpose(s) of potentially having an Orange County Strategic Communications Plan? SCOPE: What do you think about the scope of the Plan? Should the Plan be a county -wide plan or a more narrowly drawn plan to address communications to and from the Board of County Commissioners? If it would be a county -wide plan, what thoughts do you have about how to involve County departments headed by other elected or appointed officials? BOCC ROLES: What do you see as an appropriate and desirable level of BOCC involvement in the (1) development; (2) approval; (3) implementation; and (4) ongoing oversight of apossible Strategic Communications Plan? Do you support the concept raised at the January 2014 BOCC retreat about taking a communications team approach? If so, would the composition be staff only? Staff and elected officials? Anyone else? DEPARTMENTAL ROLES: Where and how do the Public Affairs Office and individual County Departments fit into the Plan? How would the Plan govern the role of each individual department's communications and outreach programs? LESSONS LEARNED: Think of an example during your tenure as Commissioner when you feel the County did a particularly good job in communication outreach. What were the outcomes, characteristics, steps, and /or considerations involved that produced good results? Alternatively (or in addition), consider a situation where the County could have done better in its communications outreach. What was missing or could have been done differently to produce better results? PLAN ELEMENTS: Are there elements (tools /audiences /others) that you see as essential for inclusion in an Orange County Strategic Communications Plan? On the other hand, are there any elements that you think should be explicitly excluded or downplayed in a Plan? The Manager provided a draft outline for a Plan as part of the January 31, 2014 retreat agenda: are there sections or elements that you would suggest adding or excising from that outline, or does that seem like a reasonable starting point for fleshing out a full Plan? SUCCESS: What conditions or outcomes would need to prevail for you to feel that the County has a successful Communications Plan in place? Given that target audiences have so many things competing for their attention, how do you think the Board should balance effort /activity level vs. effectiveness in measuring success? COMPREHENSIVENESS: Are there any issues or points that we have not talked about in this conversation that you would like to raise for consideration during the planned May 2014 work session topic, or perhaps put in "the parking lot" for later consideration during Strategic Communications Plan Phase III (if the Board decides to proceed with that)?