Orange County NC Website
Browse       Search
2 <br />work session, a Three Phase approach was recommended by the Manager to move the <br />process of developing a Strategic Communications Plan toward to a successful conclusion. <br />Three Phase Approach <br />Phase One <br />Identify and share with the Board Individual department public information strategies. <br />Outlining the dedicated resources, communications tools, target audiences and how the <br />department interacts with the Public Affairs Office. <br />Status Update <br />Staff provided these updates as part of the April 8, 2014 Board work session. <br />Phase Two <br />Engage Rod Visser or another School of Government professional to gather internal <br />information by interviewing the Board and County staff to present a summary to the Board at <br />a May, 2014 work session. The summary will outline Board of Commissioners' consensus <br />regarding a Strategic Communications Plan, target audiences, communications tools, <br />composition and purpose of a Communications Committee. <br />Status Update <br />At the Board's April 8, 2014 work session, the Board agreed that the County should engage <br />Mr. Visser to gather internal information. Since April 8, Mr. Visser has met with County staff <br />and held one -on -one meetings with all Board members to document the various thoughts, <br />interests and expectations. The results of these discussions are outlined in the attachment. <br />Also as a result of those discussions, Mr. Visser has provided a summary detailing a large <br />number of issues for future consideration as the County moves forward on development of a <br />Strategic Communications Plan. <br />Phase Three <br />With the assistance of Rod Visser or other School of Government professionals, draft a <br />Strategic Communications Plan to be presented to the Board in September 2014. <br />Status Update <br />The development of a draft Strategic Communications Plan will move forward based on <br />discussion and Board direction at this work session, with staff currently projecting that a draft <br />Strategic Communications Plan can be presented to the Board in September 2014. <br />FINANCIAL IMPACT: Mr. Visser was engaged to assist with moving the Strategic <br />Communications Plan development process forward at a cost not to exceed $10,000. The <br />scope of services approved by the Board for Phase Three will determine the total financial <br />impact. <br />RECOMMENDATION(S): The Manager recommends that the Board receive the update and <br />provide comments on information recently gathered regarding the development of a Strategic <br />Communications Plan for Orange County, and also provide initial comments regarding the <br />development of a proposed scope of services for the drafting of a Strategic Communications <br />Plan. <br />