Agenda - 05-15-2014 - 5 - Laserfiche WebLink

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Attachment C 11 Prepared 050814 26. Town of Chapel Hill's periodic "Citizen Satisfaction Study" — interesting idea and one way to measure market penetration 27. examine how University sports departments are creating their own media portals 28. Orange County has no live content except press releases — what if somebody was tweeting everyday and it appeared on the webpage and folks could get the Twitter feed and you felt like there was some consciousness reaching out to you if you got on the website 29. need to target what your media outlets are to see what impact you have made on their coverage — do you intrigue them enough so they are interested? 30. create "an introduction protocol" - have some strategy for introducing new manager to the County; maybe also for key new department heads and new Commissioners 31. use gender neutral language in all communications 32. careful framing of an issue, e.g. "tax assistance" vs. "tax relief' 33. careful use of abbreviations and acronyms 34. if you solicit public input, you should make clear how you're going to use it 35. sometimes people say or act like "you didn't listen to me if you don't do what I said" 36. you should definitely be willing and able to change your behavior depending on what was said by the public 37. how do you get out "important information" to folks in more rural parts of Orange County (e.g. about changes in county line) vs. getting out "urgent" information (e.g. in case of emergencies); may be a role for volunteer fire departments? 38. important to push information out because people are retweeting 39. use of checklists when performing outreach activities 40. part of plan is to have ways to let people know they aren't being forgotten in emergency situations 41. during emergencies, should be a central location where all info is gathered and that person should have all the information 42. let's share information between jurisdictions and assume we all need to take care of the emergency together 43. must build community by getting people connected 44. Town of Chapel Hill surveyed people about how they wanted to be communicated to 45. PIO would be central figure for departments to go to make sure information gets to Commissioners 46. it's important for Commissioners to at least be aware that Twitter is out there — should have some way of knowing what people are saying about him or her 47. contrast between" information item" and "press release" 48. if message didn't get out despite our efforts, need to discuss where it broke down; what did we learn? what do we change? if we did A, B, and C, do we need a D? 49. get ahead on the conversation about the need to build a new jail 50. telling individual stories of how someone was helped by a particular program causes people to attribute that to the person's motivation; you don't engage them on the need for the program nor engage them on policy; research shows the individual story does not engage people 51. some people who are doing the framing may not have an understanding from psychological point of view of the public about how to frame 52. "people don't make decisions on facts — they play some role but people make decisions on their emotional reactions - how do you reach people in their hearts ?" 53. press releases are needed but there's a much bigger issue we're not dealing with head on — the emotional part of how to reach people; trying to paint the global picture rather than the focus on the individual 54. working group should partly be a continuing education group