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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: May 15, 2014 <br />SUBJECT: Next Steps - Strategic Communications Plan <br />DEPARTMENT: County Manager <br />ATTACHMENT(S): <br />Memorandum - Report on Board and Staff <br />Interviews about a Strategic <br />Communications Plan with Attachments <br />Attachment A — Baseline Interview <br />Questions <br />Attachment B — Summary Report of <br />Interviews <br />Attachment C — Issues for Future <br />Consideration <br />Action Agenda <br />Item No. 5 <br />PUBLIC HEARING: (Y /N) No <br />INFORMATION CONTACT: <br />Michael Talbert, 245 -2308 <br />PURPOSE: To receive an update and provide comments on information recently gathered <br />regarding the development of a Strategic Communications Plan for Orange County, and provide <br />initial comments regarding the development of a proposed scope of services for the drafting of <br />a Strategic Communications Plan. <br />BACKGROUND: On January 31, 2014 the Board held a Retreat and discussed the need for an <br />Orange County Strategic Communications Plan. The Board requested that the Manager <br />provide a recommended strategy for a Communications Plan. <br />On February 27, 2014 a Manager- appointed Communications Plan Committee met to discuss <br />how the County could move forward with a Strategic Communications Plan. The Committee <br />attempted to address the following questions- <br />1 . What is the role of the Board of County Commissioners in developing a Strategic <br />Communications Plan? <br />2. What is the purpose of the plan? <br />3. Is there a need for a communications team approach and, if so, would the appointees <br />to the team be staff, or staff and elected officials? <br />4. Will the Plan be a county -wide plan or a plan to address communications from the <br />Board of County Commissioners? <br />5. Where and how does the Public Affairs office fit into the Plan? <br />6. How do individual County Departments fit into the plan and how would the plan <br />govern the role of each individual department's communications and outreach <br />programs? <br />All of the questions identified could not be sufficiently addressed by staff and needed <br />meaningful participation from the Board of County Commissioners. At the April 8, 2014 Board <br />