Agenda - 04-08-2014 - 4 - Laserfiche WebLink

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9 Attachment D Communication and Public Outreach Process Department of Environment,Agriculture, Parks and Recreation (DEAPR) DEAPR engages in a wide variety of different comm-unication and public outreach processes,for a variety of different purposes and programs (Soil and Water and Natural and Cultural Resources environmental programs, nature programs, recreation and athletic programs,and special events by all of the department's divisions. • A web site through the County's webpage for sharing information and upcoming events. • A published Program Guide with recreation and nature program activities, published three times per year and distributed through the school system to all elementary and middle school students,and available at libraries, recreation centers and other public facilities. • Email listserve and text message information on recreation/athletic programs. • Social media(Facebook,Twitter,etc)to notify public of upcoming events, programs or news. • Flyers in community locations around the county to advertise programs and events. • Outreach and training to teachers on curriculum activities and events(such as the Food, Land, Water curriculum). • Environmental education and nature program events held in the classroom (Arbor Day, groundwater presentations),and special"field trip"events for school groups such as Earthwalk and Farm-to-Table. • Photography contests(such as "The Nature of Orange")and other open contests. • Cooperation with other community events and street fairs to share information and exhibits (Earth Evening with Hillsborough Last Fridays, Festifall booth). • Many speaking engagements, both solicited and requested, by civic groups. • Training for volunteer coaches in athletic programs. • Blogs and video publishing(such as through the Little River Park social media accounts). • News releases and public service announcements on many of the above activities,and other special events(Fishing Rodeo,Egg Hunt, Halloween fair). In terms of Human Resources allocated to this area,the department has a Communication Manager position responsible for coordinating and disseminating communications and public outreach from all of the different areas noted above,and coordinating publicity for different events and activities.This is a full time position in the Support Services Division of the department, reporting directly to the DEAPR Director. Four other divisions-Soil&Water, Parks, Recreation and Natural and Cultural Resources each have staff that may dedicate approximately 5-10%of their work time to preparing public outreach products. The Communication Manager position is responsible for all web pages in the department, posting all agendas and meeting summaries for the following boards: Agricultural Preservation Board,Commission for the Environment, Intergovernmental Parks Work Group, Historic Preservation Board, Parks and Recreation Council,Soil&Water Board of Supervisors.The Communication Manager is also responsible for the departments Facebook page,Twitter account,Google,Flickr(Yahoo),and survey monkey accounts, placement of legal advertisements in local papers, news releases,and department fliers. Little River Park,as a multi-county facility, has its own Facebook page.The target audience for these programs and events is varied depending on the type of activity,but generally is any citizen in Orange County