Agenda - 04-08-2014 - 4 - Laserfiche WebLink

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6 _ Attachment B Animal Services has a variety of outreach and communication mediums it currently uses to advertise, promote and otherwise inform the public. Included regularly in this rotation are media releases, newspaper and occasional online ads,adoptable pet inserts,facebook,flyers and brochures,and off-site outreach and adoption events. Flyers are available irn-house,at events,and distributed to the community monthly by Animal Control Officers. Other occasional outreach items have included newspaper columns by the Director, Every Door Direct Mail,Newspaper Mass-Mail Inserts, Billboards and Chapel Hill Transit ads. All media releases go through the Public Affairs Office before going out. Most of the advertisements and flyer-style outreach have been seen by Public Affairs, but were created before the office was present or designed in collaboration with specific newspapers. Because Animal Services performs a variety of services to the citizens of Orange County,the target audience varies greatly with each piece of outreach performed. Even within a single medium (media releases for example),target audience can vary drastically between persons interested in adopting, viewing lost pets,spay/neuter assistance,low-cost rabies and microchip clinics,coyote awareness, tethering,special events,cruelty and nuisance,etc. We work closely with the Public Affairs Office and others to pair the most effective communication mediums with the appropriate target audience in a way that will best inform and reach citizens interested in any pertinent news, updates and events from Animal Services within resource allocations. We have one Communications Specialist that creates, manages and oversees the department's communication efforts and a Program Coordinator that also works to schedule,staff and plan outreach and other special events. The concentrated efforts to promote animal services has been important to the department's successes.