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_ 3 <br /> Attachment A <br /> Orange County Department on Aging <br /> Strategic Communications Plan <br /> 1. Communication/Public Outreach Process <br /> a. Appendix A—OCDoA Communication Procedure(daily outreach) <br /> b. Senior Times Public Outreach Process (quarterly outreach) <br /> c. OCDoA E-Newsletter Outreach Process(bi-weekly outreach) <br /> d. In-House Communication Process (as needed) <br /> 2. Human Resources <br /> a. Communications Coordinator-1 FT staff(66%time dedicated to communications) <br /> L Contract Employee—(10-20 hour per week dedicated to web redesign, <br /> Facebook page development,and department logo design. Project ending <br /> —May) <br /> b. Senior Center Administrator—SeniorTimes Project Manager <br /> L Volunteer Assistant <br /> c. OCDoA E-Newsletter—1 FT Johnson Intern (10%dedicated time) <br /> d. Senior Center Program Assistant Manager(10%dedicated time) <br /> 3. Communication Tools <br /> a. News Release <br /> b. Public Service Announcement(written and recorded by the Public Affairs Director) <br /> c. Advertisement(newspapers, magazines,and billboards) <br /> d. Orange County Facebook&Twitter Accounts <br /> e. OCDoA Website <br /> i. OCDoA Facebook(launching in April-May) <br /> f. OCDoA E-Newsletter <br /> g. Senior Times <br /> h. Orange County Community Connections e-newsletter <br /> L Posters <br /> j. Postcards <br /> k. E-Postcards <br /> I. Brochures <br /> m. Flyers <br /> 4. Target Audience <br /> a. Individuals 55+ <br /> b. Individuals turning 55 <br /> c. Families of 55+individuals <br /> d. Caregivers of 55+individuals <br /> e. Caregiving and Healthcare professionals <br /> 5. Public Affairs Office Interaction <br /> a. OCDoA Communications Coordinator communicates multiple times each week and <br /> often every day to issue media release requests,collaborate on OCDoA print material <br /> (brochures, postcards, posters,etc.)design,content and ordering. <br />