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2 <br /> 4. Will the Plan be a county-wide plan or a plan to address communications from the <br /> Board of County Commissioners? <br /> 5. Where and how does the Public Affairs office fit into the Plan? <br /> 6. How do individual County Departments fit into the plan and how would the plan <br /> govern the role of each individual department's communications and outreach <br /> programs? <br /> All of the questions that have been identified cannot be sufficiently addressed by staff, without <br /> meaningful participation from the Board of County Commissioners. A Three Phase approach is <br /> recommended to move the process of developing a Strategic Communications Plan toward to a <br /> successful conclusion. <br /> Three Phase Approach <br /> Phase One <br /> Identify and share with the Board Individual department public information strategies. <br /> Outlining the dedicated resources, communications tools, target audiences and how the <br /> department interacts with the Public Affairs Office. <br /> Phase Two <br /> Engage Rod Visser or another School of Government professional to gather internal <br /> information by interviewing the Board and County staff to present a summary to the Board at <br /> a May, 2014 work session. The summary will outline Board of Commissioner's consensus <br /> regarding a Strategic Communications Plan, target audiences, communications tools, <br /> composition and purpose of a Communications Committee. <br /> Phase Three <br /> With the assistance of Rod Visser or other School of Government professionals, draft a <br /> Strategic Communications Plan to be presented to the Board in September, 2014. <br /> FINANCIAL IMPACT: The financial impact of engaging professional assistance to complete <br /> Phase One & Two is estimated not to exceed $10,000. The scope of services approved by the <br /> Board for Phase Three will determine the total financial impact. <br /> RECOMMENDATION(S): The Manager recommends that the Board receive the updates from <br /> individual departments and provide direction to staff as to how to proceed with a Strategic <br /> Communications Plan. <br />