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• Attachment H <br /> 17 <br /> ORANGE COUNTY <br /> NORTH CAROLINA <br /> Public Affairs — Public Outreach Methods <br /> The Director of Public Affairs is tasked with promoting a professional image of Orange County, while <br /> increasing awareness of the County's departmental operations, services and programs by utilizing <br /> multiple mediums, such as radio, television, print, and social media. <br /> Press Releases <br /> • On average the Public Affairs Office issues between 25-30 press releases a month <br /> • The News list serve consists of 560 subscribers, which includes media and residents <br /> Print Materials <br /> • The Public Affairs Office facilitates the design and printing of the following print materials for all <br /> of the County departments <br /> - Brochures <br /> - Post Cards <br /> - Posters <br /> - Magnets <br /> - Business Cards <br /> - Event Invitations <br /> Traveling Banner Exhibit <br /> • A series of 6-foot tall vertical banners have been designed to cross promote various <br /> department programs and services. The banners are displayed in various County facilities to <br /> enable the public to learn about different County functions than those provided by the facility <br /> they are currently visiting (i.e. A banner about Aging is displayed in the lobby of Planning). <br /> • A series of 8-foot long horizontal banners are designed for Emergency Services <br /> Telecommunicators Month <br /> Newspaper Ads and Inserts <br /> • Full color half page and full page have been displayed to promote County services and events <br /> • Orange County was featured in the center spread of the All About Orange— Herald Sun insert <br /> Billboards <br /> • Billboard advertising allows for County messages to be displayed in Hillsborough at the <br /> intersection of 70 and 86 as well as at Hillsborough Exit 170 off of 1-85 <br /> Radio PSAs and Interviews <br /> • From March 2013 through February 2014, the County aired a series of public service <br /> announcements spanning information from multiple departments. The messages aired 70 <br /> times each on a monthly basis. Additionally, 12 staff members conducted in depth topical <br /> interviews during the Aaron Keck show, which was replayed after the live interview. <br />