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13 <br /> Attachment F <br /> Library Communications-Outreach Summary <br /> FTEs <br /> Due to the public-oriented nature of library services, several staff have a hand in <br /> communications and outreach work. It's estimated that various staff contribute <br /> approximately 65 hours a week(1.625 FTE) toward communication and outreach <br /> activities. The library's part-time, non-permanent Communications Specialist represents <br /> .5 RE of this time. A breakdown of these hours is available. <br /> Communications Tools <br /> • Press releases <br /> • News of Orange County column <br /> • Three monthly e-newsletters <br /> • Facebook <br /> • Twitter <br /> • Library website <br /> • Online events calendar <br /> • Off-site visits <br /> • Periodic public speaking appearances <br /> • Digital message monitor slide in county buildings <br /> • Flyers, bookmarks, posters,signs <br /> • Promotional displays <br /> • Friends of the Library email listsery <br /> • Friends of the Library newsletter <br /> • Membership in Downtown Merchant Association of Historic Hillsborough <br /> • Paid advertising <br /> • County Connection newsletter <br /> Target Audiences <br /> The library offers programs, activities, events and services for all sectors of the general <br /> public. Service divisions specifically target: 1) youth (babies, toddlers, preschoolers, <br /> school-age children, tweens); 2) teens; and 3) adults. <br /> Subset target audiences of these groups include: <br /> • Seniors <br /> • Job hunters <br /> • Teachers <br /> • Homeschoolers <br /> • Writers/authors <br /> • Non-library users <br /> Process <br /> Some library offerings are communicated directly to the target audiences, while <br /> general library news/initiatives are communicated from the administrative level via the <br /> Communications Specialist, after approval by the Library Director. <br />