Orange County NC Website
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12 <br /> o Promoting the health department,our services,our purpose, policies,and achievements <br /> to potential clients, partners,and the community at large(social media; advertising in <br /> newspapers, magazines, billboards;press releases and media pitches;relationship <br /> building with the media;live tweeting during Board of Health meetings;ongoing <br /> strategic planning and brainstorming with staff regarding new and emerging issues, <br /> services,and policies to that affect the health department) <br /> o Representing the health department on the county wide communicators work group <br /> o Developing and designing reports, brochures, presentations, posters,and other <br /> marketing materials <br /> ■ Examples include:Annual reports,OCHD brochure, Board of Health strategic <br /> plan timeline,OCHD Dental Services brochure <br /> o Video production and editing for promotional and educational videos <br /> ■ Examples include:Virtual Tour of the Orange County Health Department,Virtual <br /> iob shadowing of a health inspector,special presentations to the Board of <br /> Health,and Maintain,don't gain: Healthy Eating Tips for the Holiday Season) <br /> o Facilitating speed storming sessions with staff and the Board of Health to stimulate <br /> creative and innovative ideas and solutions <br /> o Managing and maintain the health department's websites OCHD Healthy Carolinians, <br /> and Environmental Health) <br /> o Creating a monthly staff newsletter <br /> 3. Emergency Preparedness and Outbreak Management <br /> • Working with preparedness coordinator to develop the health communications <br /> components of the county's emergency response plan <br /> • Participating on the county wide communicators workgroup <br /> • Participating as an active member of the health department's Epidemiology team <br /> evaluating and responding to communicable disease risks within the county. <br /> • Training internal content experts on conducting media interviews <br /> • Serving as the spokesperson,or identifying and preparing an appropriate spokesperson <br /> depending on the situation,during times of outbreak and crisis <br /> • Creating press releases and other forms of community education to prevent the further <br /> spread of disease, minimize public panic,and assure accurate and timely information is <br /> being shared (media outreach,website updates,social media). <br /> • Monitoring all forms of media to track trends in the story, identify misinformation and <br /> rumors, and maintain an open line of communication. <br /> • Communicating with the state's Division of Public Health, UNC,and partnering <br /> organizations to create consistent messages and streamline communications efforts <br /> during outbreaks and other emergencies,often being asked to take lead in <br /> communications efforts. <br /> • Attached <br /> • Packet of media coverage from February 2014 <br /> • Press releases issued by the health department <br /> 4. Day to Day Communications <br /> o Social media posting, monitoring,and engagement Facebook Twitter,and YouTube) <br /> o Webpage management(Health Department, Healthy Carolinians,and Environmental <br /> Health <br />