Agenda - 04-08-2014 - 4 - Laserfiche WebLink

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11 Attachment E Orange County Health Department Communications The Orange County Health Department has one FTE designated for health communications and public information.This position works closely with staff throughout the health department.The Health Department's Communications Manager/Public Information-Officer must not only have the skills and experience needed to effectively manage marketing campaigns, public relations and the media,and graphic design, but also needs a background in diverse range of public health related topics. In situations such as disease outbreaks,it is critical that the Health Department's Communications manager be intimately involved in the investigation and mitigation,and needs a working knowledge of infectious diseases to be most effective in communicating the situation to the community. The Health Department's Communications Manager reports directly to the Health Director to give the position full access to critical information both in times of crisis and for strategic planning.The Communications Manager works in partnership with the County's Office of Public Affairs by providing press releases for editing prior to dissemination to the media and seeking professional input on projects as needed. Responsibilities of the Health Department's communications position include but are not limited to: 1. Health Campaigns and Outreach • Working with the various sections to • identify marketing needs, • research audience an-d messaging, • develop and test campaign messaging and materials(including graphic design) • implement the campaign through various channels including paid media, earned media,and social media • evaluate the campaign and make modifications as needed • Examples of campaigns have included • Smoke-Free Public Places(press releases, bus posters and wraps, newspaper ads,ad placement in visitors guides and on local websites,sandwich boards, restaurant table top signs,window clings,television commercials, digital/online ads, billboards,social media,smoking response team outreach events, webinars,etc...) • Smoking Cessation Services(bus posters, posters,website,intranet,smoking response team outreach events, newspaper ads) • National Nutrition Month(Magazine ads,social media,contests,website,and activities,classes) • Take it to the Box a prescription drug overdose prevention campaign of Orange County Healthy Carolinians and the Health Department(bus posters,webpage, window clings, newspaper ads, press release with media coverage,social media, outreach events) • Affordable Care Act Enrollment(webpage, posters, press release, resources in multiple languages) 2. Health Department Marketing o Rebranding and integrating our new brand throughout all aspects of the health department to reflect the health department as a caring, high quality,and innovative health presence within the community