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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: April 8, 2014 <br /> Action Agenda <br /> Item No. 4 <br /> SUBJECT: Next Steps - Strategic Communications Plan <br /> DEPARTMENT: County Manager PUBLIC HEARING: (Y/N) No <br /> ATTACHMENT(S): INFORMATION CONTACT: <br /> A) Department on Aging Strategic Michael Talbert, 245-2308 <br /> Communications Plan <br /> B) Animal Services Outreach and <br /> Communications <br /> C) BOCC-Clerk's Office Communication <br /> Information 2014 <br /> D) Department of Environment, <br /> Agriculture, Parks and Recreation <br /> (DEAPR) Communications and Public <br /> Outreach <br /> E) Health Department Communications <br /> F) Library Communication-Outreach <br /> Summary <br /> G) Solid Waste Management <br /> Communications Summary <br /> H) Public Affairs — Public Outreach <br /> Methods <br /> PURPOSE: To provide an update and receive comments from the Board regarding the <br /> development of a Strategic Communications Plan for Orange County. <br /> BACKGROUND: On January 31, 2014 the Board held a Retreat and discussed the need for an <br /> Orange County Strategic Communications Plan. The Board requested that the Manager provide <br /> a recommended strategy for a Communications Plan. <br /> On February 27, 2014 a Manager-appointed Communications Plan Committee met to discuss <br /> how the County could move forward with a Strategic Communications Plan. The Committee <br /> attempted to address the following questions: <br /> 1. What is the role of the Board of County Commissioners in developing a Strategic <br /> Communications Plan? <br /> 2. What is the purpose of the plan? <br /> 3. Is there a need for a communications team approach and, if so, would the appointees <br /> to the team be staff, or staff and elected officials? <br />