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POLICIES AND STANDARDS FOR ADVERTISING <br /> ON CHAPEL HILL TRANSIT FACILITIES <br /> Chapel Hill Transit(CHT)is a regional transit system created under section of the Town of Chapel Hill <br /> Ordinances. Chapel Hill Transit owns and operates buses,bus shelters, a garage and other properties <br /> (collectively referred to as"Transit Facilities") in conjunction with its regional transit system. It is in <br /> the public interest to make advertising space available upon payment of rent in accordance with CHT's <br /> adopted rental schedule on certain designated Transit Facilities to generate revenue and help fund the <br /> operation of the regional transit system or upon acceptance of the advertising as unpaid public <br /> advertising or public service announcements in accordance with this policy in order to support public <br /> agencies and community non-profit services. <br /> I. PURPOSE <br /> 1.01 Limited Public Forum; Commercial/Proprietary Functions. Chapel Hill Transit will rent <br /> space on its Transit Facilities for limited types of advertising("Permitted Advertising"). By <br /> allowing limited types of advertising on or within its buses and or/bus shelters and providing <br /> limited space at no charge pursuant to this policy,Chapel Hill Transit does not intend to create a <br /> full public forum for open public discourse or expressive activity, or to provide a forum for all <br /> types of advertisements. The display of Permitted Advertising upon payment of rent in <br /> accordance with CHT's adopted rental schedule on designated Transit Facilities is intended only <br /> to supplement fare revenue,tax proceeds and other income that fund the regional transit system. <br /> 1.02 Certain Excluded Advertising. Chapel Hill Transit will not accept for display on its Transit <br /> Facilities the types of advertising defined in Section 2.01 of these policies and standards <br /> ("Excluded Advertising").By not accepting Excluded Advertising, Chapel Hill Transit can: <br /> (a) maintain a professional advertising environment that maximizes advertising revenues and <br /> minimizes interference or disruption of the <br /> commercial aspects of its regional transit system; <br /> (b) protect passengers,employees and Chapel Hill Transit facilities from harm or damage that <br /> can result from some individual's reactions to political or controversial materials; and <br /> (c) help build and retain transit ridership. <br /> 1.03 Limits on Permitted Advertising. Placing reasonable limits on Permitted <br /> Advertising displayed on its Transit Facilities will enable Chapel Hill Transit to: <br /> (a) avoid subjecting its passengers and other members of the public to material that may <br /> discourage them from using regional transit services; <br /> (b) maintain an image of professionalism and decorum; <br /> (c) avoid displaying material that is not suitable for viewing by minors who ride on Chapel <br /> Hill Transit buses or those individuals whose neighborhoods are served by Chapel Hill <br /> Transit bus routes; and <br /> (d) maximize revenues by attracting and maintaining the patronage of passengers. <br /> II. ADVERTISING POLICIES <br /> 2.01 Excluded Advertising. For the purposes of these policies and standards,the advertising <br /> described in this Section 2.01 is"Excluded Advertising."Chapel Hill Transit will not accept the <br /> following Excluded Advertising for display,posting or placement on or within its buses,or other <br /> Transit Facilities: <br /> (a)Alcoholic Beverages. Advertisements and images soliciting or promoting the sale or use of <br />