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55 <br /> Orange County Comprehensive Parks and Recreation Master Plan <br /> CHAPTER 6-Community Needs Assessment and Public Input 6 <br /> The place of residence question, answered by 767 It is important to note that while these findings may <br /> persons, showed the mix of survey respondents have validity across all of the different survey tech- <br /> geographically: niques, they were written specifically to address the <br /> • Unincorporated Part of the County 31% results of the SRS survey: <br /> • Hillsborough 29% <br /> • Chapel Hill 27% • Examine the facilities outside the county that <br /> • Carrboro 7% respondents visited—what do they have that our <br /> facilities do not? <br /> • Mebane 6% . Look at a trail system that links various areas <br /> In terms of income level, twenty-two percent (22%) within the county. <br /> of those responding had an annual household in- • The vast majority recognize that parks and <br /> come of$60,000 or less, 43% were in the $60,000— recreation programs enhance physical and <br /> $119,999 range, and 36% reported income of over mental health of county residents. Make this a <br /> $120,000 per year. At the same time, six percent prominent part of marketing efforts. <br /> (6%) had an annual income of under $30,000, and Likewise, the vast majority recognize the impact <br /> on the county's economic health from parks and <br /> 3% reported annual income of over$300,000. recreation — conduct an economic impact study <br /> to see what parks and recreation "gives back"to <br /> the community from a fiscal perspective. <br /> ,',Vt Ot o svry 0 Use the awareness of the above two benefits in <br /> branding the department. <br /> 0 Almost one-third of respondents did not know <br /> 34ik+!ttttc r�t<>"#�n <br /> about services provided, and most did not portici- <br /> txcasun,T ;, pate in programs. Look at the effectiveness of <br /> current marketing and promotional strategies. <br /> INK <br /> • There is an opportunity to better inform county <br /> residents about what the County does, its <br /> accomplishments, and the recreation needs for <br /> ' the county. <br /> A- Determine additional marketing and promotional <br /> strategies for programs, parks and facilities and <br /> their benefits. <br /> x' S • The greatest interest for both programs and <br /> facilities was for walking/hiking/biking trails. <br /> St UtIhK aOI it%�Clttitrw, Evaluate current trail systems and determine <br /> " possibility of adding new trails. <br /> +� • Seek grant funds from state and federal levels,as <br /> well as corporate donations, to help finance <br /> Consultant Recommendations— future facilities. <br /> Statistical Random-Sample Survey • In developing and renovating parks consider <br /> As a part of their review of the 520 statistical landscapes that provide large areas of open <br /> random-sample surveys, the UNC-Greensboro space for low-impact recreational activities. <br /> consultants who conducted this survey drew a Frequently-requested characteristics included <br /> number of recommendations from these findings, shade, picnic tables and places to walk. <br /> summarized here and shown in full at the conclusion <br /> of Appendix 6-3. <br /> 6-9 <br />