Agenda - 02-11-2014 - 2 - Laserfiche WebLink

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49 Orange County Comprehensive Parks and Recreation Master Plan CHAPTER 6-Community Needs Assessment and Public Input In all, a total of 520 county residents responded to To address these concerns, a multi-faceted the survey, which is a response rate of 12.2% and a approach was made for Supplemental Community valid statistical sample. Typical response rates for Needs Assessments. These supplemental efforts surveys of this type are approximately 10%. attempted to solicit responses (to the same The Community Needs Assessment asked 47 questions from the random-sample survey), via the questions of the survey recipients, which were bro- following methods: ken down into six areas: • An online version of the survey was created and links to the internet survey were publicized to recre- ation and parks mailing lists and open to the general b. General Information public. This survey was also promoted via news c. Recreation Activity Participation release, social media and email'. This approach d. Future Recreation Programs/Activities yielded an additional 307 responses. The results of e. Future Parks and Recreation Facilities this survey may be found in Appendix 6-4. f. Financing Recreation and Park Facility A targeted survey release to Hispanic community. Development Sixty copies of the survey (in Spanish, with a link to D. Supplemental Community Needs Assessments an English version) with self-addressed, stamped As noted above, the statistical random-sample return envelopes were distributed at El Centro survey, while a valid statistical survey, was in need Latino in Carrboro and via a summer camp for His- of elaboration due to high proportion of persons panic children in Hillsborough. Surveys were also handed out at a Movie in the Park event in Efland. unfamiliar with County facilities, and under- However, very few of these surveys have been representation of minority populations. received to date. For example, of the surveys received via the statisti- Targeted surveys to African-American community. cal random-sample and online surveys that Copies of the survey with self-addressed, stamped answered demographic questions, only 42 or 5.7% envelopes were handed out at multiple events in were African-American respondents.This compares Efland and Cedar Grove to a predominantly African- to 12%of the county's total population.Thus, efforts American audience. Thirteen additional surveys were needed to try and add additional surveys from were received by this approach. the African-American community to have a more • A Focus Group is being scheduled with members of representative sample. the Asian community. The results of these focus groups were not part of the survey responses, but are included in the data, findings and recommenda- ,` tions in the Plan. The results of these focus group conversations are included as Appendix 6-5. ' Some of these outreach efforts remain underway to try and reach target response rates. ' ` �, 'X Registrations j i and r jReservations 6-3