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93 <br /> • Conduct follow-up focus group interviews to gauge effectiveness of <br /> communications plan. (mid-2007). <br /> • Meet with Goodhue County officials to discuss possible communications-related <br /> partnerships. (2006 and ongoing). <br /> • Meet with Red Wing School District officials to discuss communications-related <br /> partnerships. (2006 and ongoing). <br /> • Meet with Red Wing Chamber of Commerce to discuss communications-related <br /> partnerships. (2006 and ongoing). <br /> • Meet with Prairie Island Tribal Council to discuss communications-related <br /> partnerships. (2006). <br /> • Schedule a joint council-board/commission summit to discuss relevant topics <br /> (2007). <br /> • Create new "on-hold" recording with city information. Assess voice mail system to <br /> ensure its working and is user-friendly. (2006-2007). <br /> • Produce door hangers and direct mail pieces for major projects promoting <br /> website for more information. (2006 and ongoing). <br /> • Produce a Red Wing Annual Report with information on significant projects, <br /> decisions, etc. for the past year. (2007 and ongoing). <br /> • Produce a Kids Activity Book with interactive mazes, games related to city <br /> services, trivia. Distribute annually as an insert in the newsletter and through the <br /> newspaper. (2007). <br /> • Include messages on utility bills along with the city's web site URL. (2006 and <br /> ongoing). <br /> • Consider alternative advertising methods (billboards, vehicle "wrap-around" ads, <br /> movie theater ads, display booths at community events). (ongoing). <br /> XI. Methods for communications plan evaluation <br /> The value of any communications plan is determined by how effectively it is <br /> implemented. In order to produce measurability for the Red Wing Communications Plan, <br /> the following evaluation methods are recommended: <br /> Place an ongoing communications survey on the city web site. <br /> This will produce timely feedback throughout the year, allowing the city to update its <br /> communications practices based on real-time input. Key questions could also appear in <br /> the city newsletter each issue to help guide communications efforts. Could use <br /> consultant services such as Decision Resources for survey. <br /> Subscribe to a news clipping service. <br /> This service would provide reports on both print and video (broadcast television) news <br /> coverage. Receiving this information allows the city to examine all Red Wing-related <br /> coverage on a weekly basis and make necessary adjustments to media strategy. <br /> Monitor web site statistics. <br /> A monthly review of web statistics is an effective way of evaluating success, particularly <br />