Agenda - 01-31-2014 - 1 - Laserfiche WebLink

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92 • Implement promotional campaign for Channel 6. (2007). • Begin development of Channel 6 "brand" for marketing purposes. (2007). • Promote News Notes program on Channel 6. (2006 and onward). • Produce other local programming such as Red Wing promotional video to be shown on television and via web streaming. (2007). Citizen involvement • Conduct a bi-annual bus tour of Red Wing to show residents developments, redevelopment projects and other city-related work and facilities. (2007). • Host open houses and "town hall" meetings (ongoing). • Initiate a citizen ambassador program to promote positive aspects of the city. (2007/2008). • Develop a citizen education program or "academy" named Red Wing University. (2007/2008). • Develop methods to inform and empower residents with limited English language reading and speaking skills. -Meet with leaders from ethnic communities to brainstorm solutions. (2007) • Schedule meetings between City Council and board/commission members (annually). • Examine city customer service practices. (2007). -Use "secret shoppers" to monitor responsiveness and service. -Develop and distribute customer satisfaction cards for residents. -Post a similar customer service survey on the city web site. -Send out cards at random to individuals who have interacted with police department to ensure quality feedback. • Encourage staff to attend such community events as National Night Out in order to interact more with Red Wing residents and build positive relationships. Each city employee should attend at least one community event each year. (ongoing). • City Council hold one meeting each summer in Central Park and follow the meeting with a citywide picnic with games for kids. General communications practices • Consider possible expansion of Communications Coordinator position to 30 hours/week (2007). • Design and implement business e-newsletter with goal of monthly distribution (2007 or 2008). • Do a formal assessment of the city's photography stock. Ensure outdated photos of employees and city scenes are removed. Have additional photos taken as needed. Take photos of the city in all four seasons for use in publications and on the web. (2006-2007). • Evaluate internal communications strategy for city employees. (2007).