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91 <br /> • Examine ways to offer e-commerce on site (enable residents to pay utility bills, <br /> rent city facilities, obtain permits and licenses, etc.). E-commerce should be <br /> included in new web site RFP. Coordinate online recreation program sign-ups <br /> with Red Wing Community Education. (2007). <br /> • Add web streaming of public meetings such as City Council. Enable residents to <br /> view meetings live or with "video on demand" archive. (2008). <br /> • Examine potential of adding live web streaming of Channel 6 to increase <br /> viewership of this resource. (2008). <br /> • Ensure new web site works as an economic development tool in support of the <br /> Port Authority. Site should include resources for businesses interested in <br /> relocating to Red Wing and information about available parcels, local regulations <br /> and contact names for developers. <br /> Media relations <br /> • Continue to track number of news releases sent to news media. Ensure number <br /> of releases increases over time to an average of four each month. (2006 <br /> onward). <br /> • Subscribe to press clipping service to monitor effectiveness of communications <br /> methods. (2006 onward). <br /> • Submit monthly columns in Republican Eagle written by council administrator, <br /> department heads, city attorney, and elected officials. (2007). <br /> • Begin monthly meetings with Republican Eagle editor and/or publisher. (2006). <br /> • Pitch positive news stories to local, regional newspapers and Twin Cities <br /> television stations. <br /> • Develop a crisis communications plan that clearly identifies how and by whom <br /> information will be disseminated to the city's elected officials, the public, the <br /> media, and other target audiences in the event of a crisis. (2007). <br /> • Hold media training for frontline staff members (key message development, how <br /> to conduct an interview, handling interactions with journalists — "rules of <br /> engagement"). (2007 and annually). <br /> • Produce media kits for major issues (contains fact sheets, renderings, photos, <br /> etc.) <br /> Current city newsletter <br /> • Produce Current newsletter monthly- consider shortening length to 8-12 pages. <br /> • Print 1,000 more Current newsletters and distribute in additional locations <br /> throughout city. (2007). <br /> • Compare four-color pricing for the Current to allow the addition of color <br /> photography. (2006). <br /> • Develop a version of the newsletter with highlights suitable for posting in kiosks. <br /> Cable television <br />