Agenda - 01-31-2014 - 1 - Laserfiche WebLink

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90 newsletter stories, television, etc.) This potential for collaboration also includes the Red Wing School District. Explore possible ways to share resources rather than having agencies duplicate efforts. • Acknowledge the presence of a "grapevine" in the city. One city council member said he could visit two restaurants in town and learn what was going on in Red Wing. By working to improve communications vehicles (web, newspaper, television, radio, citizen's academy, etc.), the effect of the "grapevine" on public perception will decrease. • Assess and improve the city's photography stock. One of the key elements of an effective communications strategy is a strong library of quality photography. For example, the present City Council photos on the web need to be taken by a professional and posted in color. • Community surveys. A community survey should be conducted by a professional research organization every other year as a means of measuring satisfaction with city services and programs and gaining information on city issues and the city's future direction. Surveys are also used by individual departments to measure performance for numerous city services. Other informal surveys are developed as needed. The Communications staff will serve as an advisor to departments to help create effective surveys that yield useful information. X. Communications Plan Tools To be used a quick-reference guide for use of each communications vehicle (2006-2008). City web site • Upgrade existing city web site to be more user-friendly. • Develop RFP for a new web site. RFP could be issued in 2006 and executed in 2007. • Develop new web site and place online by June 2007. • Benchmark web site traffic before and after web site upgrade to measure results and determine frequently visited pages. • Aggressively promote city web site use by advertising URL in city publications, on city vehicles, on Channel 6, etc. Encourage other organizations to promote city web site as well. • Add web update notification (GovDelivery) service to new web site (2007/2008). • Add a web kiosk at Red Wing City Hall to provide more resident access. (2008). • Encourage Internet use at local libraries.