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89 <br /> convey information to various target audiences. The city's efforts may include <br /> educational programs, providing speakers for groups, participation in, and support <br /> of, community events, notices and news releases. The city will compile who are <br /> available as speakers for community and school groups, along with topics they can <br /> discuss. <br /> 15.) Other recommendations <br /> • Consider shortening the Current newsletter. <br /> As the city turns more of its communications focus to the city web site, we <br /> recommend shortening the length of the monthly Current newsletter to 8 or 12 <br /> pages, rather than its current 16 to 20. Readers are often hesitant to tackle a <br /> long newsletter, and some information may not reach residents. Instead, with an <br /> enhanced web site, the Current can direct citizens to the city's web site for <br /> updated information and more details. A shorter newsletter will also free up staff <br /> time to work on other communications strategies. <br /> • Enhance citizen access to information about recreational opportunities. <br /> While recreation classes are offered through Community Recreation (joint board <br /> with the Red Wing School District), and some of this information is included in the <br /> Current, there is a need to develop a brochure on parks and city recreation <br /> facilities. A suggestion was made to create a promotional brochure for the parks <br /> and Colvill Courtyard, which can be used for weddings, graduation parties, and <br /> other events. <br /> • Enhance radio coverage. <br /> Hopefully it will be possible to continue the weekly Monday morning discussions <br /> on KCUE with the Council Administrator. Be sure to send news releases, <br /> meeting agendas and other coverage ideas to KCUE and KWNG. One option to <br /> consider is buying airtime on the radio (60 second ads, perhaps called the "City <br /> Minute"). These ads would direct people to the city web site — or a phone number <br /> - for additional information on a variety of topics such as new developments, <br /> upcoming city events, snow emergencies, etc. <br /> Tuesday a.m. following CC meeting chats on the radio, I have a few ideas: <br /> - Brand your air time with a catchy title like "City Conversations" or"City Beat"or"City Focus"or <br /> something <br /> - Cover hot topics from CC meetings as well as seasonal topics such as road construction, events, <br /> promoting public meetings, fall/spring clean up, etc. <br /> - Cover fewer topics but go into more depth with how each one impacts residents/businesses <br /> - Record a promo one week to air throughout the week to plug a hot topic that will be discussed the <br /> following week <br /> - Reference Channel 6 like, "Here's what you missed if you weren't tuned in to channel 6 last night..." <br /> • Pursue partnerships with Goodhue County and Red Wing School District. <br /> With Red Wing serving as the county seat for Goodhue County, there are natural <br /> opportunities to partner with the county on communications (web site information, <br />