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88 <br /> 12.) Provide feedback mechanisms so city customers may comment about <br /> council actions, staff, services, and programs <br /> TOOL #1: DEVELOP CUSTOMER FEEDBACK MECHANISMS: <br /> Effective communications must be a two-way process. This means that the city not <br /> only sends information to its target audiences, it also actively solicits feedback on <br /> programs, services, and issues. <br /> The city will develop and maintain various methods for receiving customer <br /> comments/requests for service. These methods will be regularly evaluated and <br /> additions/changes will be made to improve effectiveness. Feedback mechanisms <br /> include surveys, public hearings/meetings, comment cards, and special events. The <br /> city also has a voice mail system allowing citizens to leave a message for any <br /> member of the city council or city staff at any hour. <br /> 13.) Promote effective internal communications within the city organization <br /> TOOL #1: DEVELOP AN INTERNAL COMMUNICATIONS STRATEGY. <br /> Through daily interaction with the public, employees represent the City of Red Wing. <br /> Customers who have positive experiences when dealing with city employees will <br /> have a positive image of the city, while negative experiences will foster a negative <br /> image. <br /> Employees need to be prepared for the important role they play. The city is <br /> committed to internal communications efforts that provide employees information <br /> they need while encouraging two-way communications within all levels of the city. <br /> In addition, the city will provide employees with training and programs that reinforce <br /> the city's organizational philosophy of helping to provide the best municipal services <br /> in a cost-effective manner, as well as educational opportunities so employees may <br /> improve their knowledge, skills and abilities. The city also will support employee <br /> committees and programs designed to recognize staff for superior performance and <br /> service to the city. <br /> 14.) Work with other community organizations and groups to communicate <br /> with target audiences <br /> TOOL #1: WORK WITH COMMUNITY GROUPS TO REACH TARGET <br /> AUDIENCES. <br /> Communications resources in Red Wing are not limited to those provided through <br /> city publications/programs and the news media. Numerous community groups and <br /> organizations represent communications networks, both formal and informal. <br /> Examples include schools and school groups, churches, block clubs, neighborhood <br /> associations, and business/service organizations. <br /> As resources permit, the City of Red Wing will work with community groups to <br />