Orange County NC Website
Browse       Search
84 <br /> • Some ideas include: creating a name and slogan for Channel 6, holding a trivia <br /> contest (requiring that people view certain programs for clues); and having a <br /> greater public presence at events (camera crews at community concerts and <br /> games, advertising in local arena, bumper stickers, window clings, T-shirts, <br /> buttons, etc. for city staff, etc.). Make Channel 6 a "big deal" around town so <br /> people start talking about "what was on Channel 6 last night." <br /> • TOOL #2: PROMOTE NEWS NOTES PROGRAM. <br /> The city currently produces a monthly television program called News Notes. We <br /> would strongly recommend producing a semi-monthly television show, featuring <br /> city administrator or city spokesperson highlighting council decisions, <br /> developments, and positive stories in Red Wing. <br /> • TOOL #3: STREAM CHANNEL 6 LIVE ON THE WEB. <br /> If the city adds web streaming to its web site, Channel 6 programming could be <br /> streamed live on a 24/7 basis, so those without cable could watch programs as <br /> well as public meetings. This would increase viewership on Channel 6 and <br /> enable those without cable or satellite television to watch as well. <br /> • TOOL #4: PRODUCE OTHER PROGRAMMING. <br /> In addition to producing News Notes, the city could produce a Red Wing <br /> promotional video and air it on Channel 6, stream it on the web, and distribute it <br /> to prospective developers on a DVD. <br /> • It has also been suggested that a "pre-game" show could air prior to city council <br /> meetings to preview the agenda and provide background information on agenda <br /> items for viewers. <br /> 8.) Create additional citizen outreach opportunities <br /> • TOOL #1: HIT THE ROAD WITH RESIDENTS. <br /> Sponsor a bi-annual bus tour of Red Wing for interested citizens. Residents <br /> would see new developments, redevelopment projects, and be given on-site <br /> briefings by city staff members. <br /> • TOOL #2: DEVELOP AN AMBASSADOR PROGRAM. <br /> Develop a resident "ambassador" program to help promote positive aspects of <br /> the city, both inside and outside Red Wing. City commissioners, interested senior <br /> citizens, and other active residents could be trained to function in this role. City <br /> staff at all levels should also be encouraged to think of ways to advance the city's <br /> standing in the community and feel they are "ambassadors" for Red Wing. <br /> • TOOL #3: DEVELOP A CITIZEN EDUCATION PROGRAM. <br /> Many cities have found that a citizen education program or "academy" works well <br /> to engage residents who are interested in how local government works. In short, <br /> it's an excellent way to communicate with residents outside of traditional <br />