Agenda - 01-31-2014 - 1 - Laserfiche WebLink

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83 should be developed and distributed to the news media, mayor, and City Council, as well as to city departments and divisions and possibly in coffee shops. The City Council chambers will be designated as a news conference site for news media personnel should a news conference become necessary during a crisis situation. • TOOL #5: ENSURE CITY MESSAGE IS CONSISTENT. If a city employee writes something for submission to the local paper or even a trade publication, it is very important that the Assistant Council Administrator or Council Administrator read staff columns or information before it is published. When a city employee writes views in a publication, they will be interpreted as those of the city government. 6.) Increase frequency of timely city information going to residents • TOOL #1: CONTACT EACH CITIZEN MONTHLY. To remain engaged with Red Wing residents, it's important that the city make contact with each citizen, in some way, at least once per month. This is presently being accomplished with the nationally award-winning Current newsletter, but other communications vehicles (such as an enhanced web site and more constructive coverage in the Republican Eagle) are needed to supplement this periodical. • TOOL #2: ADD WEB UPDATE NOTIFICATIONS TO WEB SITE. Add GovDelivery (or a similar service) to your web site. Residents could sign up to be notified when the city web site (and a specific page they request) is updated. Cities such as Burnsville, St. Louis Park, and St. Paul have this service. This method helps the city inexpensively keep in touch with citizens who have expressed a greater level of interest in city matters. • TOOL #3: INCREASE DISTRIBUTION OF NEWSLETTERS. Set up distribution points for the Current newsletter at locations throughout the city including city facilities, the county library, coffee shops, convenience stores, grocery stores, churches, and other sites where residents frequently congregate. In addition, the city could produce a one-page "News from the City" publication on a more frequent basis for posting if desired. A version of this could be enlarged to post in the three existing kiosks. 7.) Increase use of television to feature more City of Red Wing information • TOOL #1: PROMOTE CHANNEL 6. We strongly advocate a promotional campaign to drive residents and other community stakeholders to cable television. The city must strive to increase the amount of citizens who view this programming. One step, printing a program schedule for placement in the Current, has already taken place.