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78 <br /> 92. Have you or any member of YES. . . . . . . . . . . . . . . . . . .30 <br /> your household accessed the NO. . . . . . . . . . . . . . . . . .655k <br /> City of Red Wing' s website DON'T KNOW/REFUSED. . . . .2* <br /> for information about city <br /> services, news, and events? <br /> IF "YES, " ASK: (N=66) <br /> 93 . Did you find the site YES. . . . . . . . . . . . . . . . . . .92 <br /> easy to use? NO. . . . . . . . . . . . . . . . . . .3%, <br /> DON'T KNOW/REFUSED. . . . .5* <br /> 94 . Were you able to find YES. . . . . . . . . . . . . . . . . . .82 <br /> the information you were NO. . . . . . . . . . . . . . . . . .12%, <br /> looking for? DON' T KNOW/REFUSED. . . . .6� <br /> 95 . What additional information or features would you <br /> like to see on the website? <br /> UNSURE, 21'k; NO, 53�k; CITY EVENTS, 8-t; CITY <br /> SERVICE INFORMATION, 911; SCATTERED, 9% . <br /> 6 . How wouad you rate overall job the EXCELLENT. . . . . . . . . . . . .10 <br /> City does in communicating with GOOD;. . . . . . . . . . . . . - - .599. <br /> residents -- excellent, good, only ONLY FAIR . . . . . . . . . . . .229.- <br /> fair, or poor? POOR. . . . . . . . . . . . . . . . . .3W <br /> DON'T KNOW/REFUSED. . . . .2%- <br /> IX Recommendations: Communications Process <br /> Given the themes and key findings derived from the focus groups and the <br /> communications audit, City1mage makes the following recommendations for improving <br /> and enhancing communications in the City of Red Wing over the next 2-3 years: <br /> Main recommendations <br /> 1. Devote more time and resources to communicating the city's message <br /> 2. Improve and promote the city web site <br /> 3. Ensure the city's brand is solid and used consistently in all <br /> communications <br /> 4. Enhance the city's business communications practices <br /> 5. Gain more exposure for the city in the Republican Eagle. The paper must <br /> be viewed as the city's strategic communications partner. <br /> 6. Increase frequency of timely city information going to residents <br /> 7. Increase use of television to feature more City of Red Wing information <br /> 8. Create additional citizen outreach opportunities <br /> 9. Increase the city's emphasis on quality customer service and face-to-face <br /> communications <br /> 10.Identify potential issues and develop strategies for dealing with them. <br /> 11.Develop a crisis communications plan to identify how information will be <br /> disseminated to target audiences <br />