Orange County NC Website
Browse       Search
67 <br /> - Gauging the effectiveness of the city's current communications practices with <br /> focus groups, including city residents, Red Wing City Council members; and Red <br /> Wing internal staff members and city department heads. <br /> - Presenting a draft plan to city staff to ensure accuracy and receive <br /> recommendations for changes. <br /> - Delivering the finalized communications plan to the City Council for feedback and <br /> approval. <br /> - Following up in 9-12 months with follow-up interviews regarding effectiveness of <br /> city communications with residents, staff, and elected officials. <br /> Focus group questions <br /> The following questions were asked of each focus group, with slight variations based on <br /> focus group members. Most interactions lasted from 30 to 60 minutes. <br /> 1.) In your opinion, which is the most-effective communications method the city <br /> presently uses? Why? What do you hear from residents? <br /> 2.) Which is the least-effective communications method being used? Why? What do <br /> you hear from residents? <br /> 3.) Residents look to the city newsletter as a primary source of city information. Are <br /> there parts of the city newsletter that could be improved or expanded? <br /> 4.) Would you describe the city's relationship with the Republican Eagle newspaper <br /> as excellent, good, fair, or poor? <br /> 5.) How would you rate the new city web site, on a scale of 1 to 10? What are some <br /> ways the city could encourage more people to use the Red Wing web site to <br /> obtain information? <br /> 6.) Cable television has been used by the city to televise council meetings for years. <br /> Has television been an effective medium for communicating city information? <br /> 7.) What are some additional ways you feel the city could communicate with <br /> residents? <br /> 8.) For your particular city department, what are your greatest resident <br /> communication needs? How do most people find out about your department's <br /> news? <br /> 9.) Is there a "grapevine" in the city, and if so, how does the city fare in these <br /> conversations? <br /> 10.) Anything else you'd like to add about City of Red Wing communications efforts? <br /> II. Outcomes statement <br /> The goal of the Red Wing Communications Plan is to provide the city with a guide to <br /> maximize effective communications with current and future residents and businesses. <br /> Accordingly, the plan will provide guidance on how to inform and empower all <br />