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59 <br /> STRATEGIES <br /> 1. Identify key publications from all departments to distribute at <br /> community events. <br /> 2. Work with Clayton Parks & Recreation and other community <br /> agencies to distribute print material. <br /> 3. Refine material such as the Locating a Business in Clayton <br /> booklet by including Ward, Zoning and Citywide maps. <br /> RESPONSIBILITY <br /> • Communication Coordinator, Communication Team <br /> PRIORITY: ongoing <br /> 11. Design Consistency <br /> ISSUES <br /> • A consistent look, design and message help establish recognition <br /> and branding. <br /> GOAL: Ensure consistency in the appearance of City communications. <br /> STRATEGIES <br /> Working with the new marketing consultant: <br /> 1. Ensure consistency and quality of content and appearance of <br /> Citywide and departmental communications material. <br /> 2. Create a clear and identifiable look for all communication. <br /> 3. Establish guidelines for the use of City logo. <br /> 4. Monitor and revise guidelines in the Banner Policy to regulate. <br /> RESPONSIBILITY <br /> • Communication Coordinator, Communication Team <br /> PRIORITY: ongoing <br /> VIII. CONCLUSION <br /> This document is designed to provide the communication analysis, concepts <br /> and strategies to ensure our target audiences receive necessary information. <br /> It provides opportunities for greater involvement by residents. It creates the <br /> foundation for more ambitious communications strategies in the future. <br /> This project could not have been completed without the efforts of the <br /> Communication Team and other frontline staff members. Thanks to the <br /> members of the Communications Team for providing their insight and help <br /> with research, analysis and writing this strategy. <br /> 20 <br />