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58 <br /> 4. Incorporate communication procedures and the required <br /> reinforcement training into Human Resources materials and job <br /> descriptions. <br /> RESPONSIBILITY <br /> • Communication Coordinator, Communication Team <br /> PRIORITY: 1 <br /> 9. Citizen Engagement and Participation <br /> ISSUES <br /> • An effective outreach program establishes goodwill. <br /> • An informed public translates into positive attitude from the <br /> community. <br /> GOAL: Maintain a proactive program to keep the community informed <br /> of opportunities for interaction and information sharing. <br /> STRATEGIES <br /> 1. Consistently publish information about meeting locations and <br /> schedules on the website, in weekly Clayton Connection emails, <br /> in CityViews newsletter and to the media when applicable. <br /> 2. Coordinate with Ward and neighborhood meeting organizers to <br /> ensure that appropriate staff members are on hand. <br /> 3. Implement a program where dedicated speakers are available to <br /> make presentations on various topics; publish a brochure about <br /> the program. <br /> RESPONSIBILITY <br /> • Department Directors, Communications Coordinator <br /> PRIORITY: ongoing <br /> 10. Print Material <br /> ISSUES <br /> • Making information readily available enhances the public perception <br /> of transparency. <br /> • Proactively distributing information will increase the citizens' <br /> awareness, which in the case of material from Police and Fire will <br /> help protect them, and reduce the amount of time spent <br /> responding to questions. <br /> GOAL: Provide and promote the availability of information from all <br /> departments. <br /> 19 <br />