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55 <br /> 1. Determine cost to install fiber optics that will expand the cable <br /> channel's capacity. <br /> 2. Coordinate with the City's MIS Department and Charter <br /> Communications on implementing an upgrade. <br /> 3. Issue a Request for Qualifications from videographers to create <br /> informational videos. <br /> 4. Solicit vendor proposals for expanded programming. <br /> 5. Include programming directed toward visitors who stay in Clayton <br /> hotels. <br /> RESPONSIBILITY <br /> • Communications Coordinator, MIS Department <br /> PRIORITY—upgrade: Priority 2; maintenance: ongoing <br /> 4. Marketing <br /> ISSUES <br /> • Creating an effective marketing strategy will enhance the <br /> customers' perception of the City and the services it provides. <br /> GOAL: Working with the new marketing consultant, improve customer <br /> awareness of existing City services and establish a marketing <br /> plan that promotes Clayton as the best place to live, work, play <br /> and do business. <br /> STRATEGIES <br /> Working with the new marketing consultant: <br /> 1. Assess City-provided services. <br /> 2. Identify marketing potential. <br /> 3. Create and implement a strategy that promotes Clayton as a <br /> destination and world-class service provider. <br /> RESPONSIBILITY <br /> • Communications Office, Economic Developer <br /> PRIORITY: 2 <br /> 5. Economic Development <br /> ISSUES <br /> • Economic development is essential to ensure the continued health <br /> of Clayton businesses, City finances and the quality of life for its <br /> residents. <br /> • Economic development activities allow Clayton to compete with <br /> other cities throughout the nation and world for business locations. <br /> 16 <br />