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53 <br /> VII. STRATEGIES <br /> This plan offers strategies to improve the communication experience for all <br /> Clayton customers, to create awareness of the City's world-class services and <br /> to help promote commerce and economic development. <br /> Implementation: <br /> PRIORITY 1: work begins immediately with results within six months to <br /> twelve months <br /> PRIORITY 2: work begins immediately with results expected in twelve to <br /> eighteen months <br /> PRIORITY 3: implemented annually <br /> ONGOING <br /> 1. Municipal Website <br /> ISSUES <br /> • Major changes are needed to make the City's existing website more <br /> intuitive and interactive. <br /> • Increasing demands for more sophisticated web content make it <br /> harder for web editors to keep up with the current trends requiring <br /> more time, training and resources. <br /> GOAL: Increase and facilitate accessibility to information and services <br /> by maintaining and improving a municipal website that is <br /> comprehensive, intuitive, and interactive. <br /> STRATEGIES <br /> 1. Solicit vendor proposals to revamp the City's existing website. <br /> 2. Improve the site by using the new interactive website software. <br /> 3. Develop a management plan to ensure every page is accurate and <br /> fresh. <br /> 4. Publish periodic online surveys to solicit opinions on how the site <br /> should be improved. <br /> RESPONSIBILITY <br /> • MIS, Communications Coordinator, department web editors <br /> PRIORITY— upgrade: Priority 1; maintenance: ongoing <br /> 14 <br />