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52 <br /> display, the Communication Team is reviewing, and plans <br /> to make changes, to the Banner Policy. <br /> Recommendation: It is recommended that the City continue to use door <br /> hangers, posters and banners. <br /> 15. Message Boards <br /> Description: Message boards are used primarily to inform the public of <br /> activities that will affect vehicular traffic. Periodically, <br /> they are used to announce major events, i.e., the Saint <br /> Louis Art Fair and the Taste of Clayton. <br /> Audience: The general public. <br /> Evaluation: The Public Works Department finds that message boards <br /> are more noticeable than any other form of <br /> communication and are the best method for alerting <br /> commuters and visitors of traffic situations related to <br /> street construction and special events. <br /> Recommendation: It is recommended that the City continue to use message <br /> boards. <br /> 16. Special Events <br /> Description: Special events provide entertainment and a gathering <br /> place for the Clayton citizens and visitors from around the <br /> region. <br /> Audience: The general public. <br /> Evaluation: Events bring visitors to Clayton, which helps promote <br /> Clayton businesses. The events bring visitors that might <br /> not come to Clayton for any other reason. They help <br /> establish a positive image for the City and create visibility <br /> for the businesses. Events such as Musical Nights in Oak <br /> Knoll Park establish goodwill between the City and its <br /> citizens. <br /> Recommendation: Because Clayton is known for its impressive special <br /> events calendar, it is recommended that the City continue <br /> conducting major special events such as the Saint Louis <br /> Art Fair and Taste of Clayton as well as community- <br /> oriented events. <br /> 13 <br />