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47 <br /> Recommendation: It is recommended that the City continue to issue the <br /> weekly updates and work to increase the list of recipients <br /> to the current system by including subscription <br /> information in as many City issued resources as possible. <br /> Alternatives to the current system will be studied to <br /> determine if they would be more user-friendly and cost <br /> effective. E-newsletter software should also be considered <br /> as a feature in the new website. <br /> 6. Customer Relationship Management (CRM) <br /> Description: The City's current customer care system used by Public <br /> Works employees is a data base and tracking system that <br /> intakes residential and business inquiries and complaints <br /> with subsequent follow-up from City departments. <br /> Audience: Residential and business citizens <br /> Evaluation: The system should track residential and business inquiries <br /> and complaints with subsequent follow-up by staff. It <br /> should be geo-coded, web based and accessed by <br /> residents, businesses and staff. <br /> Recommendation: Review various customer care/Customer Relationship <br /> Management (CRM) programs with a focus on an Internet <br /> portal feature for residents and businesses. <br /> 7. Government Access Channel 10 <br /> Description: The government-access television channel broadcasts <br /> informational slides with dates and times of events and <br /> meetings, City Hall closures and emergency alerts to <br /> Clayton Charter Cable TV subscribers. <br /> Audience: The citizens of Clayton who subscribe to Charter <br /> Communication cable access. <br /> Evaluation: It is possible to maintain full-time television programming <br /> via the government access channel. However, the current <br /> system will only support the video component of audio- <br /> video files. New fiber optics must be installed to upgrade <br /> the system to broadcast audio-video files. The <br /> Communications Team understands the potential of this <br /> medium and continues to study the viability and cost <br /> effectiveness of expanding the programming capabilities. <br /> There are several variables when considering a system <br /> upgrade: <br /> g <br />