Agenda - 01-31-2014 - 1 - Laserfiche WebLink

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46 subscribers of the E-service and Select Link notification systems through increased promotion. Experiment with YouTube and/or Twitter to determine the effectiveness of these new media. 4. Citizen Survey Description: The citizen survey is mailed to randomly selected Clayton households annually. The overall objective of the research is to monitor the community's opinions and expectations about services the City provides. Audience: The citizens of Clayton are the primary target audience, City officials and staff are secondary audiences. Evaluation: The questions are carefully drafted to elicit specific information that help elected officials and City staff better serve the community. City staff and elected officials then evaluate survey results, develop the appropriate response and allocate resources. 2009 marked the first year in several years that the City conducted a citizen survey. The City is using the 2009 survey results to evaluate service performance measures. This process helps the City internally gauge its progress in the delivery of services, compare its performance to other municipalities and develop goals for the future. Recommendation: It is recommended that the City continue publishing annual citizen surveys and reporting the results. 5. Clayton Connection Description: The weekly e-mail to over 1,200 readers provides updates on City events, activities and meetings, special announcements and emergency alerts. Audience: The messages are received by subscribers to Clayton Connection. Evaluation: Feedback about the e-mail updates is positive. However, to make them more effective, the City must implement a recruitment campaign. Requests to subscribe online will be published in all brochures and print material distributed by the City.