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45 <br /> 2. CityViews <br /> Description: The City's bi-monthly newsletter is mailed to <br /> (approximately 9,600 copies) 2,000 Clayton businesses <br /> and approximately 7,600 residential households. <br /> Feedback from the annual citizen survey indicates that <br /> the newsletter is the primary source by which citizens <br /> obtain information about community services and <br /> activities. The survey administrator ETC Institute <br /> indicated that the newsletter provides consistent updates <br /> to the residents, who have come to rely on the newsletter <br /> as their source of information about the City - it is an <br /> important contributor to the City's high survey ratings. <br /> Audience: The citizens of Clayton are the primary target audience. <br /> Evaluation: The newsletter provides information about major issues <br /> being addressed by City officials and highlights the <br /> accomplishments and special achievements by various <br /> City departments and staff members. It features <br /> outstanding citizens and provides notices about elections, <br /> meetings and events. <br /> Recommendation: It is recommended that the City maintain the current <br /> format and continue to publish the newsletter. <br /> 3. New Technology <br /> Description: New communication tools that are functions of the <br /> website and through the Internet have the potential <br /> to reach broader audiences. Examples include YouTube, <br /> Twitter, Blogging, Select Link (emergency alert <br /> program) and E-Subscribe. <br /> Audience: All primary and secondary audiences <br /> Evaluation: The City's website currently has limited interactive <br /> or multi-media functionality. Select Link and the E- <br /> Subscribe services are currently used but could be <br /> expanded to reach a broader audience. YouTube and <br /> Twitter offer the ability to communicate from third-party <br /> websites and could contain informational material or <br /> regularly posted news and updates. <br /> Recommendation: Expand the ability of the website to include additional <br /> multi-media and interactive capabilities. Expand the <br /> 6 <br />