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42 <br /> CITY OF CLAYTON <br /> STRATEGIC COMMUNICATION PLAN <br /> I. INTRODUCTION <br /> The world-class services provided by the City of Clayton build community <br /> pride, attract new residents to our neighborhoods, encourage business <br /> development, draw visitors to the community and attract capable employees, <br /> who are the backbone of the City's strong service levels. <br /> Providing quality services with an emphasis on customer relations is the <br /> principle that guides Clayton's employees during their day-to-day operations. <br /> Providing professional and coordinated communication is essential to quality <br /> customer service. <br /> II. COMMUNICATIONS TEAM <br /> The establishment of a communications team and this Strategic <br /> Communication Plan were in response to a directive by the City Manager. <br /> The establishment of a communications team enhances accountability and <br /> provides a mechanism for the coordination of all the City's communication <br /> efforts. <br /> Communications Team Members <br /> Gary Carter, Economic Development <br /> Dennis Davenport, Police Department <br /> Janet Eiserle, Parks & Recreation Department <br /> Jason Jaggi, Planning & Development Services <br /> Judy Kekich, Administration <br /> Paul Mercurio, Fire Department <br /> Danielle Oettle, Finance Department <br /> Gary Scheipeter, Public Works Department <br /> Sarah Umlauf, Parks & Recreation Department <br /> Darren Young, Parks & Recreation Department <br /> Robin Zlatic, MIS Department <br /> III. PLAN PRINCIPLES and GOALS <br /> Principles <br /> • This communication plan focuses on the expectations of the community. <br /> • It supports and reinforces the City's goals to strengthen connections with <br /> citizens of Clayton, the region, the nation, the world. <br /> • The intent of this communication plan is to take a proactive rather than a <br /> reactive approach. <br /> 3 <br />