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41 <br /> CONTENTS <br /> I. Introduction 3 <br /> II. Communications Team 3 <br /> III Plan Principles and Goals 3 <br /> IV. Plan Development 4 <br /> V. Target Audiences 4 <br /> VI. Communication Tools 5 <br /> 1. Website 5 <br /> 2. CityViews (newsletter) 6 <br /> 3. New Technology 6 <br /> 4. Citizen Survey 7 <br /> 5. Clayton Connection (e-mail) 7 <br /> 6. Customer Relationship Management 8 <br /> 7. Government Access Channel 8 <br /> 8. Message Alert System 9 <br /> 9. Annual Report 9 <br /> 10. News Releases 10 <br /> 11. Public Forums 10 <br /> 12. Brochures, Maps & Booklets 11 <br /> 13. Direct Mail 12 <br /> 14. Print Material 12 <br /> 15. Message Boards 13 <br /> 16. Special Events 13 <br /> VII. Strategies 14 <br /> 1. Website 14 <br /> 2. New Technologies 15 <br /> 3. Government Access Channel 15 <br /> 4. Marketing 16 <br /> 5. Economic Development 16 <br /> 6. Intergovernmental Communication 17 <br /> 7. Monitoring 18 <br /> 8. Customer Relationship Management 18 <br /> 9. Citizen Engagement 19 <br /> 10. Print Material 19 <br /> 11. Design 20 <br /> VIII. Conclusion 20 <br /> Appendix A: Media Relations Policy 21 <br /> Appendix B: Charts from the 2009 Citizen Survey <br /> -"i-so f <br /> CLAYTON <br /> �W s.s5 W <br /> 2 <br />