Agenda - 01-31-2014 - 1 - Laserfiche WebLink

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38 Predicted cost—The City's Chamber membership paid by City Manager's Office and staff time. 2. Out of county media—Continue to send news releases to media in Caldwell, Alexander and Burke County when something the City is doing effects the entire metropolitan area. Action Plan: ? July 2003 —June 2006—Send news releases to metropolitan media outlets on a regular basis. Predicted cost—Staff time and paper, office equipment. Tourists and Business Visitors 1. Conventions Visitors Bureau —The CVB helps promote Hickory across the state and nation. A new video was produced and is being show to organizations that are thinking about holding a conference in Hickory. Action Plan: ? July 2003 —June 2006—Work with the CVB to promote the City through the new video, as well as providing City publications that may entice a visitor or to come to Hickory. ? July 2003 —October 2005 —Help begin planning of the North Carolina League of Municipalities conference that will bring about 2,000 government officials to Hickory for three days. Predicted cost— Staff time. 2. Chamber of Commerce—Work with the Chamber of Commerce to promote Hickory to the metropolitan area, and visitors who visit each year. Action Plan: ? Provide the Chamber with city brochures, annual reports, publications and informational books that tourists and business visitors would pick up and read while visiting the City. Predicted cost—Staff time and existing publications. The City of Hickory is the hub of Northwestern North Carolina and the center of business and commerce for about 350,000 people. According to 2003 North Carolina Planning figures, about 38,000 people live within the city limits. It is merely impossible to make personal contact with all of these citizens, but by working closely with all media outlets and by developing cost-effective methods of communicating with Hickory households, accurate information will be available to citizens. 16