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37 <br /> magazine, and if that is the case, the same will apply and the publication will be sent <br /> to all department and division heads. <br /> Action Plan: <br /> ? July 2003 —June 2006 —Send the City Council Circular to department and <br /> division heads and supervisors or any other employees that request a copy. <br /> Predicted cost—Under City Council Circular goal. <br /> 3. Email—When something big is going to happen in the city, for example, when a new <br /> airline agrees to come to the airport, send an email to all co-workers and ask those <br /> who have employees without email, to pass the message. This way, when employees <br /> are asked about city announcements, employees will be able to inform citizens. <br /> Action Plan: <br /> ? July 2003 —June 2006—Email all city co-workers when an event occurs that is <br /> important for everyone to know about. <br /> Predicted cost— Staff time. <br /> 4. Speaker's Bureau —Citizens groups and business organizations are always looking <br /> for speakers. All departments have something interesting to talk about and that is a <br /> great way to promote our City. <br /> Action Plan: <br /> ? January 2004—May 2004—Talk with City Departments on what topics they can <br /> discuss to civic organizations, and to neighborhood and business groups. Many <br /> departments already speak to various groups and the main goal of this project is <br /> to have a list of everyone who is available to speak, as well as have a master list <br /> to market to the public. <br /> ? June 2004—June 2006 - Market the City's Speaker's Bureau to local <br /> organizations through the media and City publications. <br /> ? January 2005 —Update Speaker's Bureau list and send out letters to organizations <br /> reminding them of the speakers and programs the city provides. <br /> Predicted cost— Staff time and paper. <br /> Hickory Metropolitan Citizens <br /> 1. Chamber of Commerce—Work with the Chamber of Commerce to promote Hickory <br /> in the metropolitan area, and visitors who visit each year. <br /> Action Plan: <br /> ? July 2003 —June 2006—Continue to stay active in the Chamber and attend <br /> reception meetings on a regular basis. Attending meetings and getting to know <br /> new people, inside and outside the city, enable citizens and/or business leaders to <br /> get the broader picture that Hickory is the center of the 350,000 metropolitan area. <br /> ? January 2003 —December 2005 —Continue to send brochures, and city <br /> information to the Chamber. The City literature is displayed in the Chamber's <br /> lobby and citizens and visitors pick up the information. <br /> 15 <br />