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36 <br /> ? July 2003 —June 2006 - Be the guest on "Hickory This Week" on <br /> WNNC/WXRC/WIRC at least once a month. <br /> Predicted cost— Staff time. <br /> 5. Viewpoint Magazine- Since February 2003, Viewpoint Magazine has been printing a <br /> column called "Hickory —Working Around the Clock for You." <br /> July 2003 —June 2006—Continue as long as the magazine will allow the column <br /> to appear. <br /> July 2003 —June 2006—Look for other opportunities in various other media <br /> outlets to send columns to. <br /> Predicted cost— Staff time. <br /> City of Hickory Employees <br /> 1.The Post—The internal newsletter is a great way to keep employees up to date on city <br /> awards, issues and events, as well as include information on fellow co-workers. In the <br /> last few months, the Post has become extremely important because co-workers have been <br /> able to read first-hand about the changes in the City's insurance companies. The bottom <br /> line is that educating co-workers via the employee newsletter creates 675 ambassadors <br /> who can in turn help educate our citizens about our organization. <br /> Action Plan: <br /> ? July 2003 —June 2006 - Send out a monthly employee newsletter. <br /> ? July 2003 —Meet with Post team to review publication and to investigate ways to <br /> continue improving it. <br /> ? January 2004—Meet with the Post team to review publication and to investigate <br /> ways to continue improving it. <br /> ? July 2004—Meet with Post team to review publication and to investigate ways to <br /> continue improving it. <br /> ? January 2005—Meet with Post team to review publication and to investigate ways <br /> to continue improving it. <br /> ? July 2005 —Meet with the Post team to review publication and to investigate ways <br /> to continue improving it. <br /> ? January 2006—Meet with Post team to review publication and to investigate ways <br /> to continue improving it. <br /> Predicted cost - $6,500 a year (printing and mailing to retired employees and does not <br /> include staff time). <br /> 2. City Council Circular—Send the City Council Circular to department and division <br /> heads. These employees can then send the Circular to employees within the <br /> departments. In an earlier goal, the team will investigate turning the Circular into a <br /> 14 <br />